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This web site states the following, "Argentinian style wood fire barbecue grills handcrafted from stainless steel." We noticed that the web page stated " Argentine Style, Wood-Burning Grills." It also said " About The Grill - See what makes an Argentine style grill so unique. Asadolife - At Urban Asado its more than handcrafting grills for amazing BBQs. Its about creating a lifestyle filled with great experiences to be shared with family and friends. The Wood - Tips for Grilling with wood. Asado Gear - For the Urban Gaucho." The header had argentine grill as the highest ranking optimized keyword. It is followed by argentinian grill, argentina grill, and asado grill which isn't as ranked as highly as argentine grill. The next words urbanasado.com uses is gaucho grill. wood grill was included and could not be seen by search parsers.